"Stuffed with champagne and surprisingly good airplane chow, I begged off the purser’s request that I take some cheese or another dessert or at least have some Whisky. Instead, I watched a mediocre movie and slept until landing. I knew there would be a complimentary full English breakfast waiting for me in the dining room at BA’s flagship “Concorde Room” lounge at Heathrow."

(http://www.autoadmit.com/thread.php?thread_id=5760702&forum_id=2#49171591)

Certainly, you should not expect Michelin starred cuisine while aloft, and if you’re traveling in the back of the plane you probably shouldn’t expect anything better than a TV dinner. However, airlines still need to make the customers flying up front feel special. With ticket prices for long-haul first class tickets often running between $7,000 and $15,000 for a roundtrip, the powers that be know that they need to keep the vintage Dom flowing and the caviar portions healthy if they hope to continue to separate people from their money."

(http://www.autoadmit.com/thread.php?thread_id=5760702&forum_id=2#49171597)