\
  The most prestigious law school admissions discussion board in the world.
BackRefresh Options Favorite

Solos: last name law firm or trade name?

...
crystalline twisted mood quadroon
  05/22/24
I think last name is better. But if you want to eventually s...
garnet shrine liquid oxygen
  05/22/24
I'd be happy if one of my kids took over it when I died.
crystalline twisted mood quadroon
  05/22/24
i thought you're a paralegal?
Grizzly lascivious roommate set
  05/22/24
npfd?
crystalline twisted mood quadroon
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Trip Main People
  05/22/24
last name. trade names always seemed kinda prole to me
histrionic sinister house
  05/22/24
pnnc
crystalline twisted mood quadroon
  05/22/24
I think trade-name law firms are among the most startingly p...
Rose Learning Disabled Heaven
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
crystalline twisted mood quadroon
  05/22/24
"resale value"? What fucking percent of solo shop...
Rose Learning Disabled Heaven
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
garnet shrine liquid oxygen
  05/22/24
but you can always rebrand later i suppose
crystalline twisted mood quadroon
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Talented Turquoise Fortuitous Meteor Property
  05/22/24
Lol what did he want for it?
Rose Learning Disabled Heaven
  05/23/24
Git ‘er Dun Law
mustard big organic girlfriend
  05/22/24
Trade name is so fucking prole but a good one probably bring...
contagious center fat ankles
  05/22/24
love it when law firms have "modern" MBA-sounding ...
histrionic sinister house
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
contagious center fat ankles
  05/22/24
cr
comical national
  05/22/24
I have no idea why solos would do trade names. I think it m...
Glittery Pale Hell
  05/22/24
either be The Law Tiger or just go with your name, there is ...
claret place of business
  05/22/24
titcr https://www.gorillalawfirm.com/
histrionic sinister house
  05/22/24
this man is leaning in
claret place of business
  05/22/24
Trade name is great for marketing because people know that y...
Adulterous submissive library stock car
  05/22/24
Also pigeonholes you into that practice area though.
crystalline twisted mood quadroon
  05/22/24
This is assuming you've made the choice that you're going to...
Adulterous submissive library stock car
  05/22/24
Few general practitioners anymore. But very common to take a...
crystalline twisted mood quadroon
  05/22/24
https://www.mybaldlawyer.com/
Wild business firm
  05/22/24
...
crystalline twisted mood quadroon
  05/22/24
Damn. No one would ever accuse him of false advertising.
swollen abode milk
  05/22/24
Wild animal, actually.
supple mewling hissy fit candlestick maker
  05/22/24
...
Multi-colored kitchen mother
  05/22/24
NorCal Employment Counsel
Arousing embarrassed to the bone filthpig ticket booth
  05/22/24
I don't think that was his actual firm name.
swollen abode milk
  05/22/24
Trade name
Galvanic knife
  05/22/24
Juice WRLD Capital Partners
hairless hyperactive market
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: crystalline twisted mood quadroon



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: garnet shrine liquid oxygen

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: crystalline twisted mood quadroon

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: Grizzly lascivious roommate set

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: crystalline twisted mood quadroon

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Trip Main People

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: histrionic sinister house

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: crystalline twisted mood quadroon

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Rose Learning Disabled Heaven

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: crystalline twisted mood quadroon

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Rose Learning Disabled Heaven

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: garnet shrine liquid oxygen

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: crystalline twisted mood quadroon

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Talented Turquoise Fortuitous Meteor Property

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Rose Learning Disabled Heaven

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: mustard big organic girlfriend

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: contagious center fat ankles

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: histrionic sinister house

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: contagious center fat ankles

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: comical national

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: Glittery Pale Hell

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: claret place of business

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: histrionic sinister house

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: claret place of business

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Adulterous submissive library stock car

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: crystalline twisted mood quadroon

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Adulterous submissive library stock car

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: crystalline twisted mood quadroon

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: Wild business firm

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: crystalline twisted mood quadroon



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: swollen abode milk

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: supple mewling hissy fit candlestick maker

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Multi-colored kitchen mother



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: Arousing embarrassed to the bone filthpig ticket booth

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: swollen abode milk

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Galvanic knife

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: hairless hyperactive market

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)