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Solos: last name law firm or trade name?

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Rambunctious senate
  05/22/24
I think last name is better. But if you want to eventually s...
house-broken main people
  05/22/24
I'd be happy if one of my kids took over it when I died.
Rambunctious senate
  05/22/24
i thought you're a paralegal?
stimulating abusive background story
  05/22/24
npfd?
Rambunctious senate
  05/22/24
yeah I’m sure they’re dying to take over the bus...
Insecure lay ceo
  05/22/24
last name. trade names always seemed kinda prole to me
aromatic fear-inspiring hissy fit pozpig
  05/22/24
pnnc
Rambunctious senate
  05/22/24
I think trade-name law firms are among the most startingly p...
Twinkling market
  05/22/24
Checks out, Reddit seems to be all about trade names. The ma...
Rambunctious senate
  05/22/24
"resale value"? What fucking percent of solo shop...
Twinkling market
  05/22/24
You start solo then hire lawyers and staff and then sell...i...
house-broken main people
  05/22/24
but you can always rebrand later i suppose
Rambunctious senate
  05/22/24
An old boomer (maybe even silent gen) solo once tried to &qu...
Pale histrionic jap
  05/22/24
Lol what did he want for it?
Twinkling market
  05/23/24
Git ‘er Dun Law
adventurous potus laser beams
  05/22/24
Trade name is so fucking prole but a good one probably bring...
aquamarine vibrant institution
  05/22/24
love it when law firms have "modern" MBA-sounding ...
aromatic fear-inspiring hissy fit pozpig
  05/22/24
It just makes me assume they are horrible lawyers. The same ...
aquamarine vibrant institution
  05/22/24
cr
Salmon cracking location
  05/22/24
I have no idea why solos would do trade names. I think it m...
swashbuckling theater
  05/22/24
either be The Law Tiger or just go with your name, there is ...
Grizzly public bath
  05/22/24
titcr https://www.gorillalawfirm.com/
aromatic fear-inspiring hissy fit pozpig
  05/22/24
this man is leaning in
Grizzly public bath
  05/22/24
Trade name is great for marketing because people know that y...
Topaz Erotic Meetinghouse
  05/22/24
Also pigeonholes you into that practice area though.
Rambunctious senate
  05/22/24
This is assuming you've made the choice that you're going to...
Topaz Erotic Meetinghouse
  05/22/24
Few general practitioners anymore. But very common to take a...
Rambunctious senate
  05/22/24
https://www.mybaldlawyer.com/
Curious fighting center
  05/22/24
...
Rambunctious senate
  05/22/24
Damn. No one would ever accuse him of false advertising.
Infuriating federal nowag stage
  05/22/24
Wild animal, actually.
Mauve rehab indirect expression
  05/22/24
...
Crystalline queen of the night hunting ground
  05/22/24
NorCal Employment Counsel
Bossy Mental Disorder
  05/22/24
I don't think that was his actual firm name.
Infuriating federal nowag stage
  05/22/24
Trade name
Duck-like passionate garrison
  05/22/24
Juice WRLD Capital Partners
Submissive Jade Rigor Foreskin
  05/22/24


Poast new message in this thread



Reply Favorite

Date: May 22nd, 2024 4:57 PM
Author: Rambunctious senate



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684071)



Reply Favorite

Date: May 22nd, 2024 4:58 PM
Author: house-broken main people

I think last name is better. But if you want to eventually sell your practice to Wal-Mart, then trade name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684077)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Rambunctious senate

I'd be happy if one of my kids took over it when I died.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684107)



Reply Favorite

Date: May 22nd, 2024 5:33 PM
Author: stimulating abusive background story

i thought you're a paralegal?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684178)



Reply Favorite

Date: May 22nd, 2024 6:09 PM
Author: Rambunctious senate

npfd?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684307)



Reply Favorite

Date: May 22nd, 2024 10:13 PM
Author: Insecure lay ceo

yeah I’m sure they’re dying to take over the business of the guy who screamed at them when they were small children

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684944)



Reply Favorite

Date: May 22nd, 2024 4:59 PM
Author: aromatic fear-inspiring hissy fit pozpig

last name. trade names always seemed kinda prole to me

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684081)



Reply Favorite

Date: May 22nd, 2024 5:06 PM
Author: Rambunctious senate

pnnc

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684108)



Reply Favorite

Date: May 22nd, 2024 5:01 PM
Author: Twinkling market

I think trade-name law firms are among the most startingly prole things you can do to your practice.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684087)



Reply Favorite

Date: May 22nd, 2024 5:05 PM
Author: Rambunctious senate

Checks out, Reddit seems to be all about trade names. The main alleged benefits are resale value and SEO rankings. The former might be something to consider for certain practice areas but the SEO stuff makes no sense to me. Can't you just put those buzzwords elsewhere on your site? i.e. Paralegal Mohammad, #1 SoCal Bankruptcy Attorney

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684104)



Reply Favorite

Date: May 22nd, 2024 5:18 PM
Author: Twinkling market

"resale value"? What fucking percent of solo shops have resale value after the solo attorney no longer works there?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684144)



Reply Favorite

Date: May 22nd, 2024 5:29 PM
Author: house-broken main people

You start solo then hire lawyers and staff and then sell...if you're gay

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684168)



Reply Favorite

Date: May 22nd, 2024 6:11 PM
Author: Rambunctious senate

but you can always rebrand later i suppose

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684311)



Reply Favorite

Date: May 22nd, 2024 9:35 PM
Author: Pale histrionic jap

An old boomer (maybe even silent gen) solo once tried to "sell" me his practice, which consisted mostly of traffic defense and shitty family law. Just had a good chuckle remembering that.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684836)



Reply Favorite

Date: May 23rd, 2024 12:25 AM
Author: Twinkling market

Lol what did he want for it?

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685244)



Reply Favorite

Date: May 22nd, 2024 9:27 PM
Author: adventurous potus laser beams

Git ‘er Dun Law

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684813)



Reply Favorite

Date: May 22nd, 2024 9:33 PM
Author: aquamarine vibrant institution

Trade name is so fucking prole but a good one probably brings in business. I have too much pride.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684829)



Reply Favorite

Date: May 22nd, 2024 9:45 PM
Author: aromatic fear-inspiring hissy fit pozpig

love it when law firms have "modern" MBA-sounding hip names.

Like, Synergy Law, Fidelity Law, EZ Legal, Reliant Law, Apex Legal, Inspire Legal Services, Holistic Legal, etc.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684870)



Reply Favorite

Date: May 22nd, 2024 9:48 PM
Author: aquamarine vibrant institution

It just makes me assume they are horrible lawyers. The same when most firms advertise.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684880)



Reply Favorite

Date: May 22nd, 2024 9:50 PM
Author: Salmon cracking location

cr

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684888)



Reply Favorite

Date: May 22nd, 2024 9:49 PM
Author: swashbuckling theater

I have no idea why solos would do trade names. I think it means they are basically killing time until they partner up with other attys

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684886)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Grizzly public bath

either be The Law Tiger or just go with your name, there is no in between

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684915)



Reply Favorite

Date: May 22nd, 2024 10:03 PM
Author: aromatic fear-inspiring hissy fit pozpig

titcr

https://www.gorillalawfirm.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684919)



Reply Favorite

Date: May 22nd, 2024 10:04 PM
Author: Grizzly public bath

this man is leaning in

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684922)



Reply Favorite

Date: May 22nd, 2024 10:02 PM
Author: Topaz Erotic Meetinghouse

Trade name is great for marketing because people know that you only do of law.

"Faggot Family Law" tells potential clients that you specialize in a certain field of law and that's why you're charging through the nose.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684917)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Rambunctious senate

Also pigeonholes you into that practice area though.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685046)



Reply Favorite

Date: May 22nd, 2024 10:44 PM
Author: Topaz Erotic Meetinghouse

This is assuming you've made the choice that you're going to double-down on this particular area and pass on anything else.

Nobody ever got rich being a General Practioner

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685049)



Reply Favorite

Date: May 22nd, 2024 11:02 PM
Author: Rambunctious senate

Few general practitioners anymore. But very common to take anything that walks in the door in the early days, or focus on a few transactional areas until a clientele is established. You can always target later with marketing, website or a dba later.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685107)



Reply Favorite

Date: May 22nd, 2024 10:15 PM
Author: Curious fighting center

https://www.mybaldlawyer.com/

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47684949)



Reply Favorite

Date: May 22nd, 2024 10:42 PM
Author: Rambunctious senate



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685047)



Reply Favorite

Date: May 22nd, 2024 10:46 PM
Author: Infuriating federal nowag stage

Damn. No one would ever accuse him of false advertising.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685058)



Reply Favorite

Date: May 22nd, 2024 10:56 PM
Author: Mauve rehab indirect expression

Wild animal, actually.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685083)



Reply Favorite

Date: May 22nd, 2024 11:07 PM
Author: Crystalline queen of the night hunting ground



(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685120)



Reply Favorite

Date: May 22nd, 2024 11:06 PM
Author: Bossy Mental Disorder

NorCal Employment Counsel

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685116)



Reply Favorite

Date: May 22nd, 2024 11:09 PM
Author: Infuriating federal nowag stage

I don't think that was his actual firm name.

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685131)



Reply Favorite

Date: May 22nd, 2024 11:08 PM
Author: Duck-like passionate garrison

Trade name

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685124)



Reply Favorite

Date: May 22nd, 2024 11:19 PM
Author: Submissive Jade Rigor Foreskin

Juice WRLD Capital Partners

(http://www.autoadmit.com/thread.php?thread_id=5531595&forum_id=2#47685150)