"let's jack up cost of attendance to $300k...oh wait why is no one attending (http://www.autoadmit.com/thread.php?thread_id=3832211&forum_id=2#34942966)
...because it is tired of having its ass kicked by ASU for the last decade. (http://www.autoadmit.com/thread.php?thread_id=3832211&forum_id=2#34942978)