why did networks pay late night hosts so much?
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Date: September 18th, 2025 10:43 AM Author: Exhilarant theater stage
Isn't this almost entirely transaction costs?
I don't watch any of these shows, and sometimes it hurts my brain trying to imagine who find them entertaining, but whatever.
But there are millions of people (I assume mostly boomers) who watch these shows on autopilot, because that's what they're in the habit of doing. Local evening news comes on, then Kimmel or Colbert comes on...
Sure you could reimagine the entire genre and do something fresh, but that involves risk.
Maybe you could pay a guy 1 million dollars, and he's cheap, but then you need to get the audience used to him, and maybe they won't, or maybe they will, then you have to decide if its worth a raise to retain him.
Seems like its similar to why Tua and Trevor Lawrence get paid 50 million a year. Could you start over and pay a rookie fraction of that and get as good play? Maybe, you really want to risk it though? You positive you have enough rope with your owner to do that?
(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49281169) |
Date: September 18th, 2025 5:43 PM Author: Abnormal business firm quadroon
Because it used to be that if someone could deliver you 4.5 million engaged viewers, versus 3.5 million engaged viewers, that was worth $100 million to the network.
Same reason tehy used to pay Frasier or Drew Carey $2 mm an episode.
It also used to be a place where the network shows could go and introduce the new sitcoms. But now the networks ahve no shows to promote.
And I read that the advertisers finally realized no one with a pulse is watching these shows - so the ad money is like 20% what it was even just a few years ago. People are spending that marketing money on key word advertising, influencers, or podcasts.
(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49282353) |
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