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why did networks pay late night hosts so much?

they were paying these guys $20,000,000k a year just for the...
ultramarine coffee pot garrison
  09/17/25
u mad? they're millionaires for life and Charlie Kirk i...
Tripping stage
  09/17/25
The shows were like football ie loss leaders that they use t...
salmon gaping senate
  09/17/25
right. but at this point the networks have collectively, ove...
ultramarine coffee pot garrison
  09/17/25
Yes. The legacy media businesses were so absurdly profitable...
lime hall boltzmann
  09/17/25
fma.
ultramarine coffee pot garrison
  09/18/25
Yes they are.
salmon gaping senate
  09/18/25
Carson was a huge cash cow. I saw one JRE episode had more v...
Iridescent doobsian orchestra pit indirect expression
  09/17/25
iirc, Carson generated 20% of NBC's profits.
drab ticket booth pozpig
  09/17/25
Mostly because, back in the day, the hosts could jump ship t...
angry forum sound barrier
  09/17/25
When they say what?
bat shit crazy carmine theater reading party
  09/18/25
Carson and Leno followed the old school: gently mock all pol...
drab ticket booth pozpig
  09/18/25
Missed the joke there
bat shit crazy carmine theater reading party
  09/18/25
they used to have a monopoly and it turns out in America mos...
lilac stirring shrine
  09/17/25
it blew my mind to learn that median age of a Colbert viewer...
drab ticket booth pozpig
  09/17/25
because they get 2-3 million viewers every night.
cerebral painfully honest famous landscape painting
  09/18/25
I looked it up. They avg half that amount.
Iridescent doobsian orchestra pit indirect expression
  09/18/25
they are basically youtube videos now, there is no reason to...
lilac stirring shrine
  09/18/25
...
Overrated elastic band stage
  09/18/25
Isn't this almost entirely transaction costs? I don't wat...
Exhilarant theater stage
  09/18/25
Because it used to be that if someone could deliver you 4.5 ...
Abnormal business firm quadroon
  09/18/25


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Date: September 17th, 2025 7:43 PM
Author: ultramarine coffee pot garrison

they were paying these guys $20,000,000k a year just for the privilege of losing a few tens of millions more. i’m sure they could find someone who could do just as well (or better) for $1,000,000k a year. and there’s no way any significant number of people were tuning in out of some allegiance to “jimmy kimmel” or “stephen colbert.” how did this go on so long?

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279513)



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Date: September 17th, 2025 7:56 PM
Author: Tripping stage

u mad?

they're millionaires for life and Charlie Kirk is dead

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279558)



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Date: September 17th, 2025 7:54 PM
Author: salmon gaping senate

The shows were like football ie loss leaders that they use to promote their other properties. It’s obviously a concept that only really made sense in the world of 4 TV channels and only barely made sense after cable was widely adopted. Today there are like 50 podcasts that perform the same function more effectively and for like .0001% of the cost.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279555)



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Date: September 17th, 2025 8:06 PM
Author: ultramarine coffee pot garrison

right. but at this point the networks have collectively, over the last decade, set aflame hundreds of millions of dollars on bloated salaries alone. are these hollywood boomers really just that retarded and disconnected from any personal or professional need to perform?

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279599)



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Date: September 17th, 2025 11:35 PM
Author: lime hall boltzmann

Yes. The legacy media businesses were so absurdly profitable that complete morons were promoted. Think about every person in America paying $100+/month for TV with ads.

Also producing a late night show is basically free other than the host cost: one set, no other meaningful paid talent, celebs come on to promote their shit (often owned by the same parent company). Back when people watched these shows printed money.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280273)



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Date: September 18th, 2025 10:30 AM
Author: ultramarine coffee pot garrison

fma.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49281155)



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Date: September 18th, 2025 12:43 AM
Author: salmon gaping senate

Yes they are.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280446)



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Date: September 17th, 2025 8:11 PM
Author: Iridescent doobsian orchestra pit indirect expression

Carson was a huge cash cow. I saw one JRE episode had more views than all of the late night shows for the entire month combined.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279633)



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Date: September 17th, 2025 11:36 PM
Author: drab ticket booth pozpig

iirc, Carson generated 20% of NBC's profits.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280277)



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Date: September 17th, 2025 7:55 PM
Author: angry forum sound barrier

Mostly because, back in the day, the hosts could jump ship to a competing network and take most of their audience with them. Also so (((they))) could have complete control of when the hosts say.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49279556)



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Date: September 18th, 2025 10:39 AM
Author: bat shit crazy carmine theater reading party

When they say what?

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49281164)



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Date: September 18th, 2025 10:50 AM
Author: drab ticket booth pozpig

Carson and Leno followed the old school: gently mock all politicians regardless of party.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49281185)



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Date: September 18th, 2025 7:44 PM
Author: bat shit crazy carmine theater reading party

Missed the joke there

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49282670)



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Date: September 17th, 2025 11:37 PM
Author: lilac stirring shrine

they used to have a monopoly and it turns out in America most successful things are run by absolute retards who don't realize when they've lost that

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280278)



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Date: September 17th, 2025 11:40 PM
Author: drab ticket booth pozpig

it blew my mind to learn that median age of a Colbert viewer was 68. how the fuck can a network lose tens of millions, get geriatric viewers, and keep Colbert around? insanity.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280284)



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Date: September 18th, 2025 12:44 AM
Author: cerebral painfully honest famous landscape painting

because they get 2-3 million viewers every night.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280448)



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Date: September 18th, 2025 1:21 AM
Author: Iridescent doobsian orchestra pit indirect expression

I looked it up. They avg half that amount.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280523)



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Date: September 18th, 2025 1:32 AM
Author: lilac stirring shrine

they are basically youtube videos now, there is no reason to consider them as anything above their fellow content creators, and I'm sure they hate that

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280550)



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Date: September 18th, 2025 1:53 AM
Author: Overrated elastic band stage



(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49280577)



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Date: September 18th, 2025 10:43 AM
Author: Exhilarant theater stage

Isn't this almost entirely transaction costs?

I don't watch any of these shows, and sometimes it hurts my brain trying to imagine who find them entertaining, but whatever.

But there are millions of people (I assume mostly boomers) who watch these shows on autopilot, because that's what they're in the habit of doing. Local evening news comes on, then Kimmel or Colbert comes on...

Sure you could reimagine the entire genre and do something fresh, but that involves risk.

Maybe you could pay a guy 1 million dollars, and he's cheap, but then you need to get the audience used to him, and maybe they won't, or maybe they will, then you have to decide if its worth a raise to retain him.

Seems like its similar to why Tua and Trevor Lawrence get paid 50 million a year. Could you start over and pay a rookie fraction of that and get as good play? Maybe, you really want to risk it though? You positive you have enough rope with your owner to do that?

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49281169)



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Date: September 18th, 2025 5:43 PM
Author: Abnormal business firm quadroon

Because it used to be that if someone could deliver you 4.5 million engaged viewers, versus 3.5 million engaged viewers, that was worth $100 million to the network.

Same reason tehy used to pay Frasier or Drew Carey $2 mm an episode.

It also used to be a place where the network shows could go and introduce the new sitcoms. But now the networks ahve no shows to promote.

And I read that the advertisers finally realized no one with a pulse is watching these shows - so the ad money is like 20% what it was even just a few years ago. People are spending that marketing money on key word advertising, influencers, or podcasts.

(http://www.autoadmit.com/thread.php?thread_id=5776880&forum_id=2...id#49282353)