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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
Slimy mind-boggling property depressive
  04/07/26
why tf do u have a paid subscription to the detroit news
Soul-stirring trump supporter son of senegal
  04/07/26
I don't, that's weird, it came up for free for me the first ...
Slimy mind-boggling property depressive
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
Slimy mind-boggling property depressive
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Pontificating bawdyhouse juggernaut
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
As a true baller, I don't even check the price before I buy ...
amber crusty love of her life plaza
  04/07/26
weird i was wondering who tf buys this shit to begin with
Soul-stirring trump supporter son of senegal
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Boyish Gold Lay
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
unholy sandwich school cafeteria
  04/07/26
When I was in 5th grade our little league team won the champ...
Vigorous theater stage doctorate
  04/07/26
...
excitant sable base goyim
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
...
onyx circlehead
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
thousands of dollars in chips: comped
turquoise odious forum
  04/07/26
Okay, I lol’d
Jade house-broken state boiling water
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
Vigorous theater stage doctorate
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
diverse newt public bath
  04/07/26
(i'm white) tp
Jade house-broken state boiling water
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
Vigorous theater stage doctorate
  04/07/26
They're fantastic with french onion dip.
excitant sable base goyim
  04/07/26
At my supermarket recently there was a sign that said Dorito...
frozen cheese-eating orchestra pit party of the first part
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
Vigorous theater stage doctorate
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
Slimy mind-boggling property depressive
  04/07/26
...
Vigorous theater stage doctorate
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Boyish Gold Lay
  04/07/26
...
massive salmon tanning salon
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
glittery kitty
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Jade house-broken state boiling water
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
frozen cheese-eating orchestra pit party of the first part
  04/07/26
...
Slimy mind-boggling property depressive
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
Razzle native mediation
  04/07/26
.
diverse newt public bath
  04/07/26
Cr. Article is propaganda
cracking pearl office laser beams
  04/07/26
...
Hot cordovan boistinker abode
  04/07/26
Work hard, put dorito on table and what he do? He price hike
Beady-eyed address gaping
  04/07/26
...
Vigorous theater stage doctorate
  04/07/26
...
Slimy mind-boggling property depressive
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
...
180 mewling cuckold parlour
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
Vigorous theater stage doctorate
  04/07/26
...
onyx circlehead
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
Amazing article and thread, and good news Doritos are my...
Bright hairy legs rehab
  04/07/26
180
Vigorous theater stage doctorate
  04/08/26
...
onyx circlehead
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
frozen cheese-eating orchestra pit party of the first part
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
diverse newt public bath
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
frozen cheese-eating orchestra pit party of the first part
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Hot cordovan boistinker abode
  04/07/26
LMAO they kept the prices high to try to claw back the money...
Charismatic sex offender sanctuary
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
Slimy mind-boggling property depressive
  04/07/26
...
onyx circlehead
  04/07/26
...
Vigorous theater stage doctorate
  04/07/26
wtf
Soul-stirring trump supporter son of senegal
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
...
flesh chapel
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Free-loading irradiated stage blood rage
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Pontificating bawdyhouse juggernaut
  04/07/26
...
Jade house-broken state boiling water
  04/07/26
???
Bright hairy legs rehab
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
Razzle native mediation
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
Slimy mind-boggling property depressive
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
walnut partner
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: Slimy mind-boggling property depressive

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Soul-stirring trump supporter son of senegal

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: Slimy mind-boggling property depressive

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Slimy mind-boggling property depressive

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Pontificating bawdyhouse juggernaut

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: amber crusty love of her life plaza

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: Soul-stirring trump supporter son of senegal

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Boyish Gold Lay

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: unholy sandwich school cafeteria

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: Vigorous theater stage doctorate

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: excitant sable base goyim



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: onyx circlehead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: turquoise odious forum

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Jade house-broken state boiling water

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: Vigorous theater stage doctorate

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: diverse newt public bath

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Jade house-broken state boiling water

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: Vigorous theater stage doctorate

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: excitant sable base goyim

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: frozen cheese-eating orchestra pit party of the first part

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: Vigorous theater stage doctorate

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: Slimy mind-boggling property depressive

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: Vigorous theater stage doctorate



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Boyish Gold Lay

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: massive salmon tanning salon



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: glittery kitty

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Jade house-broken state boiling water

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: frozen cheese-eating orchestra pit party of the first part

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: Slimy mind-boggling property depressive



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: Razzle native mediation

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: diverse newt public bath

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: cracking pearl office laser beams

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Hot cordovan boistinker abode



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: Beady-eyed address gaping

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: Vigorous theater stage doctorate



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: Slimy mind-boggling property depressive



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: 180 mewling cuckold parlour



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: Vigorous theater stage doctorate

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: onyx circlehead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: Bright hairy legs rehab

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: Vigorous theater stage doctorate

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: onyx circlehead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: frozen cheese-eating orchestra pit party of the first part

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: diverse newt public bath

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: frozen cheese-eating orchestra pit party of the first part

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Hot cordovan boistinker abode

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: Charismatic sex offender sanctuary

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: Slimy mind-boggling property depressive

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: onyx circlehead



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: Vigorous theater stage doctorate



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: Soul-stirring trump supporter son of senegal

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: flesh chapel



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Free-loading irradiated stage blood rage

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Pontificating bawdyhouse juggernaut

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Jade house-broken state boiling water



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: Bright hairy legs rehab

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: Razzle native mediation

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: Slimy mind-boggling property depressive

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: walnut partner

*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2...id.#49812400)