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Blue Apron Shares Hit New Low, as Anyone Can Do Meal Kits, Even Walmart
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Date: March 5th, 2018 2:42 PM Author: underhanded motley national security agency Blue Apron Shares Hit New Low, as Anyone Can Do “Meal Kits,” Even Walmart by Wolf Richter • Mar 5, 2018 • 3 Comments Former unicorn gets trampled. 150 startups and the grocery giants are at it. But Americans are not so convinced. Shares of Blue Apron [APRN] dropped 5% this morning to a new low of $2.59 after Walmart announced that it would expand its presence in the meal-kit market. “One-stop meals,” it calls them. They’re part of its offering on its website of “meal kits, farm crates & specialty food boxes.” It said the meal-kit offering would expand from the 250 stores where it has already rolled out the service to 2,000 stores.
Walmart combines the online ordering process with its vast brick-and-mortar presence and global supply chain. So it has a better chance of making money in this niche than Blue Apron. These meal kits would serve two people and range from $8 to $15 a box. A check on its website for meal kits reveals prices upward of $30 for two to four meals with “free shipping.”
Walmart belatedly has made mega-efforts to not get run over by e-commerce in general and by Amazon in particular. It has been investing in its online grocery business. Sam’s Club announced last week that it partnered with Instacart to offer food delivery in several states. It’s also rejiggering some of its suddenly shuttered Sam’s Clubs stores into distribution centers for the online grocery business.
Supermarket chain Albertsons Companies has piled into the meal kit market in 2017, when it launched same-day delivery and “Drive-up & Go,” and when it acquired meal-kit startup Plated. In November, it announced that it is also partnering with Instacart to offer “nationwide on-demand grocery delivery service” with “deliveries in as little as an hour.”
Kroger announced last December that it was expanding its meal kit service, which it had rolled out earlier in 2017, to 200 stores. These “Prep+Pared Meal Kits are a growing part of Kroger’s Our Brands portfolio,” it said.
Target announced last December that it had acquired Shipt, a same-day grocery delivery service active in over 70 markets in the US. A competitive meal-kit offering will likely follow.
Amazon hasn’t yet announced a full-blown meal-kit service, though it has experimented with it. But it announced in February that it would start grocery deliveries from its Whole Foods stores via its two-hour Prime Now delivery service. And meal kits can’t be far behind.
Among the meal-kit startups, Blue Apron is still the largest in terms of market share, but its share is dropping, hounded by an ever increasing number of competitors, including the German meal-kit company HelloFresh that managed, like Blue Apron, to get an IPO done last year. There’s Home Chef, Sun Basket, Green Chef, Purple Carrot, Gobble, Marley Spoon, MealPal….
In short, 150 meal-kit startups were founded over the past five years, according to a report cited by the Wall Street Journal in January. It’s easy to create the app. It’s hard to deliver fresh ingredients on such short notice on time. And it’s impossible to make money doing this, given the costs of logistics, the costs of customer acquisitions, and the lack of economies of scale. A number of these startups have shut down after they burned through their investors’ money.
Meal-kit customers appear to lack a sense of consistency and loyalty, according to another report cited by the WSJ: “An estimated 70% of customers of Blue Apron Holdings Inc., the largest such provider, stop regularly buying its meals six months after signing up, while more than 80% of HelloFresh S.E users weren’t active.”
The venture capital community has finally gotten the memo. “We are not funding meal kits, and I don’t know a single VC that is actively looking at the space,” Ian Sigalow, co-founder of Greycroft Partners, told the WSJ. His firm was a lead investor in Plated that was taken off their hands by Albertsons. Lucky them.
Nevertheless, in 2017, about $274 million was invested in 18 meal-kit companies. While that’s down from a peak of 25 deals totaling $308 million in 2015, it still way above zero. So as of last year, investors were still buying the hype. This may not be the case anymore this year.
Meal kits had become one of the many hyped investment opportunities that would change the world and the way we live, or whatever, only to flounder once reality set in.
Whether meal kits are going to remain a thing or get folded into online grocery and delivery services, one thing is for sure: There are zero barriers to entry, and if Americans like using this service, all the giants in the grocery business will jump into it. Another thing may also be true: These services may remain a money-suck forever due to the logistics involved and the prices people are willing to pay.
Blue Apron was valued at $2 billion during its last round of funding in June, 2015. It was one of the most hyped unicorns that would change the world. But by the time its IPO was promoted in June 2017, enthusiasm had already waned, and the IPO price was cut from a range of $15-$17 a share to $10 a share. Just months after the IPO, the company started laying off workers and shutting facilities as it was running low on cash.
At the price this morning of $2.59 a share, Blue Apron’s market capitalization has dropped to $500 million, down 75% from the “valuation” during the last round of funding. There are still hopes that another big retailer will buy it, but those hopes are fading every time a big retailer, such as Walmart today, goes another route.
Despite protestations to the contrary, the brick-and-mortar retail meltdown continues with a mechanistic air of inevitability. Read… The Brick & Mortar Retail Meltdown, February Update |
Date: March 5th, 2018 2:45 PM Author: comical rebellious cruise ship famous landscape painting A check on its website for meal kits reveals prices upward of $30 for two to four meals with “free shipping.” --- Have Trump and Boom taken over the culture of quotes? |
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Date: March 5th, 2018 3:00 PM Author: Federal marketing idea (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539926) |
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Date: March 5th, 2018 4:07 PM Author: navy bisexual brethren (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540429) |
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Date: March 5th, 2018 4:11 PM Author: deep passionate hospital idiot (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540449) |
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Date: March 5th, 2018 4:12 PM Author: deep passionate hospital idiot Also see last paragraph (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540455) |
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Date: March 5th, 2018 5:21 PM Author: Carmine Partner Site ljl, brutal neg there. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541080) |
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Date: March 5th, 2018 2:47 PM Author: Flushed area laser beams Im so stoked this shit for brains idea is finally tanking (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539841) |
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Date: March 5th, 2018 2:59 PM Author: Very tactful locus cr. Never got it. Worked on a few of these deals on the investor side in 2015/6 and there were so many companies going for the same (small to non-existent) market. People who want to cook go to the grocery store or can order through Instacart or the grocery store's own delivery service. People who don't want to cook will just order delivery from one of the 200 delivery apps. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539922) |
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Date: March 5th, 2018 3:01 PM Author: Federal marketing idea ive said this before, but they'd be better off streamlining the process for people who want to cook, like delivering pre-sliced/chopped veggies and fresh herbs. that's 90% of the effort in cooking. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539934) |
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Date: March 5th, 2018 3:05 PM Author: frum soul-stirring lay dragon Whoo can’t cut their own vegetables I mean that with all due respect (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539965) |
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Date: March 5th, 2018 3:08 PM Author: Federal marketing idea poor RC?
the market need is that many people want to cook healthy and tasty meals on the weekdays, but have limited time.
BA is not popular, for among other reasons, because the recipes are retardedly complicated.
it would be popular for a meal delivery service to actually make the cooking take less time by doing a lot of the prep work. it'd be like having a sous chef do some of the prep work. |
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Date: March 5th, 2018 3:12 PM Author: frum soul-stirring lay dragon Bro people who “want to cook” - and by cook were talking actually make a meal - wouldn’t shame themselves by using pre cut veggies, which no doubt lose freshness by being hacked up by some Inland Empire illegal immigrant days before (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540023) |
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Date: March 5th, 2018 3:18 PM Author: Federal marketing idea you're obviously trolling/schtick at this point. no need to get into subthread wasteland with you about why someone who likes to cook but has limited time during the weekdays would benefit from a sous chef.
and obviously freshness is a huge problem.
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Date: March 5th, 2018 3:22 PM Author: underhanded motley national security agency how is it cooking if everything is ready and you put it in the oven? what is the point? (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540091) |
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Date: March 5th, 2018 3:27 PM Author: Federal marketing idea the point is to have a fresh and tasty meal that's quick and healthy. even if a sous chef pre-cuts the veggies, you still have to measure out things, put them in in a certain order, mix stuff, etc.
who cares whether you call it "cooking" or not. that's not the point. |
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Date: March 5th, 2018 3:23 PM Author: Swashbuckling maniacal native >> the market need is that many people want to cook healthy and tasty meals on the weekdays, but have limited time. <<
but Blue Apron doesn't really solve that because it's complex.
cooking actually doesn't take that long if you make simple things. like, i can marinate some shrimp in the AM greek style and then cook them up when i get home with a mesclun salad on the side. that's easy and healthy and doesn't require much time. |
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Date: March 5th, 2018 3:24 PM Author: Federal marketing idea ">> the market need is that many people want to cook healthy and tasty meals on the weekdays, but have limited time. <<
but Blue Apron doesn't really solve that because it's complex."
breh, you didnt finish reading my poast. i wrote:
"BA is not popular, for among other reasons, because the recipes are retardedly complicated."
we agree |
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Date: March 5th, 2018 3:26 PM Author: Swashbuckling maniacal native you also didn't finish my poast
>> cooking actually doesn't take that long if you make simple things. <<
i'm not actually sure there is a need to be filled here. i think what people WANT is to be able to cook, complex, professional dishes, but in like 10 mins. that's never going to happen. |
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Date: March 5th, 2018 3:30 PM Author: Federal marketing idea there's a happy medium, and i think that's where the need should be.
a sous chef who does some prep work to allow you to make a semi-complex dish in 20-30 minutes. not a 10 minute meal, but a 20-30 minute meal. |
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Date: March 5th, 2018 3:57 PM Author: cordovan juggernaut dingle berry There are meal kits that do this like Terra's kitchen and they are way better. They also are better because they allow you to choose what you want and get better ingredients if you're in the mood for waygu or rack of lamb.
Is there a kosher meal kit? Seems like it would be a home run for busy orthos. |
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Date: March 5th, 2018 4:49 PM Author: Federal marketing idea there'd probably be too many complaints/returns over moldy veggies if there were kosher ones. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540821) |
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Date: March 5th, 2018 7:39 PM Author: cordovan juggernaut dingle berry Lol you mean drumming up fake complaints to get a refund (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541858) |
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Date: March 6th, 2018 9:52 AM Author: Federal marketing idea or legit complaints that goyim would let go (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545265) |
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Date: March 5th, 2018 3:20 PM Author: Silver Stain Yep - hard to see what value they provide? Only thing plausible would be specialty in the recipes - but again if that were the case the groceries could easily hire chefs / people to make the recipes directly and it's again still way more efficient then going through a middle man of blue apron.
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Date: March 5th, 2018 3:08 PM Author: cracking house ape (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539993) |
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Date: March 5th, 2018 3:04 PM Author: arrogant fuchsia boltzmann i used it for a while, and i do see the value proposition, but the market is tiny and there are no barriers to entry.
nowadays every time i see it, it reminds me to open the app and "skip" all upcoming meals for the next few months.
what i'd really like is if more supermarkets/mail order services created slow cooker meals that i could just dump into a slow cooker before i go to work. |
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Date: March 5th, 2018 4:00 PM Author: cordovan juggernaut dingle berry They are doing something like that with suvie - sous vide kits where you just leave your dinner in water and turn it on when you know what time you're going to be home. Seems like a neat idea to me, though not 100% sold on food safety or the necessity of all this. I have a wifi oven now and it is 180 to preheat it from work. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540374) |
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Date: March 6th, 2018 2:22 AM Author: Floppy coldplay fan http://www.suvie.com/ (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544500) |
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Date: March 6th, 2018 2:28 AM Author: tan spot puppy Just buy $600 toaster oven to cook $12 a pop soggy mush (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544522) |
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Date: March 5th, 2018 3:06 PM Author: self-centered national mood All they have to do is add a way for goys to tip them and they'll make a ton off top $$$ (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35539977) |
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Date: March 5th, 2018 3:07 PM Author: charismatic principal's office potus DGAF about their share value, but we’ve been Bapronmos for like two years.
Good meals and variety and you dont end up spending a fortune on booze when you go out. |
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Date: March 5th, 2018 3:15 PM Author: Very tactful locus Do you use it during the week or on weekends? How long does it take you to prep and cook one of their meals usually? Are the portions normal-sized? (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540045) |
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Date: March 5th, 2018 3:22 PM Author: charismatic principal's office potus Delivery on Wed, usually use Thurs, Sunday, Mon/Tues.
With both of us prepping and cooking, less than 30mins.
Portions are enough for us both to eat and then one has enough for lunch next day. |
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Date: March 5th, 2018 3:27 PM Author: Very tactful locus Sounds reasonable. Such a small market of people for whom this makes sense, though. No poors, the entire middle of the country is probably out, too, and lots of people in your shoes (limited time but enough cash not to blink at this) will just prefer takeout and sitting on the couch from 8-8:30 instead of cooking. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540128) |
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Date: March 5th, 2018 3:32 PM Author: Swashbuckling maniacal native This is what I think too.
And when I have time to really cook, I also have time to hit the grocery store and plan everything out and tailor it to my desires. And if I do that on a Sunday I can have food for multiple meals. |
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Date: March 5th, 2018 3:33 PM Author: charismatic principal's office potus I enjoy cooking, but hate grocery stores and meal planning. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540171) |
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Date: March 6th, 2018 3:37 AM Author: Histrionic mustard plaza striped hyena Lol you fucking loser (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544677) |
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Date: March 6th, 2018 11:47 AM Author: charismatic principal's office potus Lol fuck off chink (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35546074) |
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Date: March 5th, 2018 3:09 PM Author: House-broken dull police squad point wtf is up with meal kits when you can literally buy finished meals from restaurants for the same price?
ljl at silicon valley. just lol |
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Date: March 5th, 2018 3:13 PM Author: cracking house ape (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540028) |
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Date: March 5th, 2018 3:13 PM Author: frum soul-stirring lay dragon (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540031) |
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Date: March 5th, 2018 3:14 PM Author: underhanded motley national security agency disruption, bro (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540035) |
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Date: March 5th, 2018 3:16 PM Author: charismatic principal's office potus lol, good luck finding anything other than shit for less $8/person and then spending another $25 on booze. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540054) |
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Date: March 5th, 2018 3:17 PM Author: underhanded motley national security agency i think the booze thing is a personal problem bro, mealkits not gonna save u there (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540063) |
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Date: March 5th, 2018 3:18 PM Author: Swashbuckling maniacal native well you can't directly compare it to $8 a person because you're doing all the work to cook and clean. there is some added value in ordering takeout. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540070) |
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Date: March 5th, 2018 3:19 PM Author: coiffed party of the first part that's the problem with these things. i like the idea, especially if i'm trying to diet, but you start crunching the numbers and i'm like, "lol (((GC))), you almost had me!" (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540075) |
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Date: March 5th, 2018 3:31 PM Author: House-broken dull police squad point cr. and lol at these other idiots complaining about not being able to eat healthy food for less than $10 per meal (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540149) |
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Date: March 5th, 2018 3:19 PM Author: Federal marketing idea restaurant meals are unhealthy -- full of salt, oil, sugar, etc. even restaurants that purport to be "healthy." (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540078) |
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Date: March 5th, 2018 3:31 PM Author: Slate Church Protip: I cook at home 90% of the time and making tasty homecooked meals requires putting salt, fat and oil into them. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540154) |
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Date: March 5th, 2018 3:36 PM Author: Federal marketing idea you obviously need salt and oil. but restaurants put an excessive amount. and they also use shitty oils. canola oil is gc POISON. we use almost always evoo (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540183) |
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Date: March 5th, 2018 3:38 PM Author: Slate Church (faggit who learned who to "cook" by watching Rachael Ray) (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540199) |
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Date: March 5th, 2018 3:40 PM Author: Federal marketing idea (monsanto exec) (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540216) |
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Date: March 5th, 2018 3:43 PM Author: Slate Church ("man" who thinks his "evoo" is more than 10% olive oil) (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540238) |
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Date: March 5th, 2018 3:41 PM Author: lime hell Lol weird flame. All oils are fats and equally bad for you (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540227) |
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Date: March 6th, 2018 11:13 AM Author: Multi-colored Heaven Hominid everything you eat at a restaurant has 2 sticks of butter in it. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545827) |
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Date: March 6th, 2018 11:16 AM Author: Federal marketing idea (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545845) |
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Date: March 5th, 2018 3:22 PM Author: Sable Reading Party just do buy a fat and salt laden "healthy option" from a restaurant bro (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540093) |
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Date: March 5th, 2018 3:19 PM Author: Yapping school cafeteria macaca (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540077) |
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Date: March 5th, 2018 3:26 PM Author: Mischievous wrinkle church building If only they could make these simpler like a way to cook them ahead of time, suspend them and provide a means to reanimate at a later date. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540116) |
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Date: March 5th, 2018 3:34 PM Author: Swashbuckling maniacal native https://youtu.be/JKL4q_NeDK4 (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540175) |
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Date: March 5th, 2018 3:30 PM Author: Supple Iridescent Casino Shitlib just a stupid bet on a dystopian millenial black mirror esque scifi upper upper middle class that never existed and never will. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540146) |
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Date: March 5th, 2018 3:42 PM Author: 180 wagecucks (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540232) |
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Date: March 5th, 2018 3:40 PM Author: self-centered national mood Just do add ability for got customers to tip while paying their bills, problem solved. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540218) |
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Date: March 5th, 2018 3:51 PM Author: 180 wagecucks I did it for a month and never really got the point of it. It's for people too bougee to buy their own groceries and too poor to order out?
The fatal flaw for me was having the same portion as my GF who weighs half as much as me. Also the healthy thing is complete flame |
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Date: March 5th, 2018 3:52 PM Author: House-broken dull police squad point (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540317) |
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Date: March 5th, 2018 4:01 PM Author: Slate Church Its for people who believe they want to learn how to cook but have no clue and think that someone measuring out ingredients and giving them specific instructions is going to teach them (it won't). (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540389) |
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Date: March 5th, 2018 4:02 PM Author: Swashbuckling maniacal native absolutely devastating (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540400) |
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Date: March 5th, 2018 6:48 PM Author: exhilarant death wish Blue apron is probably retarded but of course this will help. Going through the motions with your hand held is the first step to making something routine/habit (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541560) |
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Date: March 5th, 2018 4:44 PM Author: cordovan juggernaut dingle berry If you live somewhere like NYC where you work all the time, grocery stores are crowded as fuck (and my either run out or just not carry an ingredient you need), and you don't have enough space to hold large quantities of shit you will only use a small amount of, it is not a bad idea.
Have you ever been to Fairway or Whole Foods on a Sunday in MFH? It is absolute chaos. |
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Date: March 5th, 2018 5:18 PM Author: 180 wagecucks thats a fair point I didn't consider.
I live in MFH and grocery shopping here is terrible between the crowds and prices. For non NYC'ers: When you go grocery shopping at Trader Joe's you wait in a big ass line that snakes through the entire store. very ttt and feels like soviet russia |
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Date: March 5th, 2018 5:20 PM Author: Vibrant Menage Fresh Direct (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541074) |
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Date: March 6th, 2018 12:16 AM Author: cracking house ape (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35543905) |
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Date: March 5th, 2018 4:07 PM Author: Vibrant Menage The fact this IPO'd is criminal (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540425) |
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Date: March 5th, 2018 4:07 PM Author: Trip gunner trump supporter Good. I hate those fucking foodie faggot retards (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540428) |
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Date: March 5th, 2018 4:12 PM Author: deep passionate hospital idiot In short, 150 meal-kit startups were founded over the past five years, according to a report cited by the Wall Street Journal in January.
My god |
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Date: March 5th, 2018 4:13 PM Author: Vibrant Menage Now do online mattresses (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540471) |
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Date: March 5th, 2018 4:56 PM Author: deep passionate hospital idiot i cant wait for zinus to fucking GAPE all these fucks and mattress firm too. god i hate mattress firm. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540872) |
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Date: March 5th, 2018 4:57 PM Author: underhanded motley national security agency hey now i really like my tuft and needle (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35540882) |
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Date: March 5th, 2018 5:11 PM Author: free-loading shivering background story theater There is so much lack of transparency in online mattresses though. We need a disruptive startup to provide an unparalleled price/value proposition and keep everyone honest. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541005) |
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Date: March 5th, 2018 5:14 PM Author: underhanded motley national security agency perhaps a new disruptor in the mattress industry can open retail locations that allow you to test the bed in person to determine whether you like it. then to boost sales they could hire people who are focused singularly on selling product direct to consumers (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35541031) |
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Date: March 6th, 2018 12:14 AM Author: glassy yarmulke No one is really analyzing the pros and cons of Blue Apron right here. The big pro is that you get new recipes delivered to your door with interesting ingredients all measured out. Cooking new things is insanely expensive and time consuming because (i) you have to figure out what to make, (ii) if it is something new you have like half the ingredients, and (iii) you end up buying $20 worth of cumin when you just need a teaspoon.
The problem with Blue Apron is it creates more problems. You get an insane amount of packaging like its a heart transplant. There isn't enough food. You have to buy and cancel all these dumb meals.
The end result is that Blue Apron had an amazing business idea, but they didn't realize that grocery stores would be 50x better at executing it. All they have to do is just repackage a bit of food, put it on an endcap, and say "make your own X today" and people can just throw it in their cart. |
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Date: March 6th, 2018 2:13 AM Author: House-broken dull police squad point cr. walmart will make a killing on this (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544466) |
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Date: March 6th, 2018 3:07 AM Author: navy bisexual brethren (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544618) |
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Date: March 6th, 2018 3:33 AM Author: Floppy coldplay fan (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35544672) |
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Date: March 6th, 2018 10:43 AM Author: frum soul-stirring lay dragon Cumin doesn’t cost $20 (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545596) |
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Date: March 6th, 2018 10:59 AM Author: Slate Church And nevermind that whole cumin in a sealed jar will keep forever and is a pretty common ingredient that I use a lot of. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545712) |
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Date: March 6th, 2018 11:02 AM Author: Federal marketing idea the bigger point is that cooking isn't just about making one middle eastern recipe once for which you'd use 1 tsp of cumin. you can get a whole jar of cumin and use it in tons of different indian and middle eastern recipes. (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545739) |
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Date: March 6th, 2018 11:05 AM Author: Swashbuckling maniacal native cr, which goes back to what we discussed in another thread, where a good way to approach cooking is to really get into techniques in a certain cuisine.
i mean, if I really want to learn how to cook Italian cuisine, it's not like i'm only going to use oregano in 1 or 2 dishes... |
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Date: March 6th, 2018 11:06 AM Author: comical rebellious cruise ship famous landscape painting https://nutritionfacts.org/2011/10/04/inflammation-diet-and-vitamin-s/ (http://www.autoadmit.com/thread.php?thread_id=3910570&forum_id=2#35545780) |