Date: April 25th, 2018 6:38 PM
Author: painfully honest box office
Drive-Thrus? Franchising? It’s All on Chipotle’s Table Now
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April 25, 2018, 3:01 PM PDT
An employee wraps a burrito for an order at a Chipotle Mexican Grill Inc. restaurant in Tempe, Arizona. Photographer: Caitlin O'Hara/Bloomberg
Chipotle Mexican Grill Inc.’s new chief executive officer says pretty much everything’s on the table to turn around the beleaguered chain.
The company will consider franchising and opening drive-thru restaurants, according to CEO Brian Niccol -- things that founder and Chairman Steve Ells hasn’t embraced in the past. It could be a big culture shock for the burrito seller, which also will rely on new foods and testing to bring back customers.
The brand had been “invisible” in the past, Niccol said on his first Chipotle earnings call, and he plans to change that.
(http://www.autoadmit.com/thread.php?thread_id=3959938&forum_id=2#35920118)