Consumers will spend "$5 trillion" in Metaverse by 2030 (McKinsey)
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Date: June 26th, 2026 12:40 PM Author: Startling Rigpig
https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/a-ceos-guide-to-the-metaverse
The case for optimism
When we estimated the market value of metaverse activity in June 2022, we calculated that it was between $200 billion and $300 billion. It’s larger now, and in eight years or so, it could be $4 trillion to $5 trillion (exhibit), which is roughly the size of Japan’s economy, the third largest in the world. Exponential growth is possible because of an alignment of several forces: the metaverse’s appeal spans genders, geographies, and generations; consumers have already shown they are ready to spend on metaverse assets; they are open to adopting new technologies; companies are investing heavily in the required infrastructure; and brands experimenting in the metaverse are finding that customers are delighted.
(http://www.autoadmit.com/thread.php?thread_id=5877572&forum_id=2)#49964205)
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Date: June 26th, 2026 1:03 PM Author: Provocative juggernaut really tough guy
"When we estimated the market value of metaverse activity in June 2022, we calculated that it was between $200 billion and $300 billion. "
what
(http://www.autoadmit.com/thread.php?thread_id=5877572&forum_id=2)#49964227) |
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