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Breaking: Pepsi Co., finally realizes $7 for a bag of Doritos is too much

https://www.detroitnews.com/story/business/2026/04/07/dorito...
pale space goyim
  04/07/26
why tf do u have a paid subscription to the detroit news
snowy hall bbw
  04/07/26
I don't, that's weird, it came up for free for me the first ...
pale space goyim
  04/07/26
https://nypost.com/2026/04/07/business/how-7-doritos-trigger...
pale space goyim
  04/07/26
Don't be mean to the 2nd best newspaper in the Paris of the ...
Charismatic trailer park
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
As a true baller, I don't even check the price before I buy ...
awkward trust fund dragon
  04/07/26
weird i was wondering who tf buys this shit to begin with
snowy hall bbw
  04/07/26
rofl i just bought a dorittos bag in india and it was like ....
Exhilarant light travel guidebook
  04/07/26
PepsiCo expected the luxury prole dry snack space to expand
exciting lilac lodge hunting ground
  04/07/26
When I was in 5th grade our little league team won the champ...
gaped persian
  04/07/26
...
Sadistic self-absorbed heaven
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
...
slippery electric piazza windowlicker
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
thousands of dollars in chips: comped
Big Insane School Cafeteria
  04/07/26
Okay, I lol’d
Internet-worthy contagious old irish cottage ape
  04/07/26
It was all just ethnic people buying these with SNAP huh? Ha...
gaped persian
  04/07/26
I like dorito and have a small bag occasionally (i'm white).
Nofapping topaz dilemma
  04/07/26
(i'm white) tp
Internet-worthy contagious old irish cottage ape
  04/07/26
"As of March, Amar Singh, its owner, said he hadn&rsquo...
gaped persian
  04/07/26
They're fantastic with french onion dip.
Sadistic self-absorbed heaven
  04/07/26
At my supermarket recently there was a sign that said Dorito...
Cracking Onyx Main People
  04/07/26
Thats crazy it feels like $2-3 should be the price for this ...
gaped persian
  04/07/26
I was a little surprised to see that Wal-Mart executives are...
pale space goyim
  04/07/26
...
gaped persian
  04/07/26
pepsi had indian pajeeta ceo for years and she kept prices f...
Exhilarant light travel guidebook
  04/07/26
...
At-the-ready roommate
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
My friend's dad banged her, used to talk about it all the ti...
lavender massive whorehouse
  04/07/26
Buddy of mine hooking up with tbf tp, tp
Internet-worthy contagious old irish cottage ape
  04/07/26
Exactly. It’s corn, oil, salt, and various flavorings....
Cracking Onyx Main People
  04/07/26
...
pale space goyim
  04/07/26
it's because SNAP & EBT no longer pay for Doritos
sickened fragrant macaca
  04/07/26
.
Nofapping topaz dilemma
  04/07/26
Cr. Article is propaganda
splenetic resort
  04/07/26
...
Purple queen of the night
  04/07/26
Work hard, put dorito on table and what he do? He price hike
High-end Diverse Rehab Background Story
  04/07/26
...
gaped persian
  04/07/26
...
pale space goyim
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
...
concupiscible range striped hyena
  04/08/26
One of the best Dorito threads on xo in years. Can't wait f...
gaped persian
  04/07/26
...
slippery electric piazza windowlicker
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
Amazing article and thread, and good news Doritos are my...
boyish dopamine private investor
  04/07/26
180
gaped persian
  04/08/26
...
slippery electric piazza windowlicker
  04/08/26
I respect your Doritos knowledge but Sweet Spicy Chili blows...
Cracking Onyx Main People
  04/08/26
WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.
Nofapping topaz dilemma
  04/08/26
I don’t think I’ve ever even seen those. I&rsquo...
Cracking Onyx Main People
  04/08/26
SNAP Doritos as Moral Hazard No Longer tp
Purple queen of the night
  04/07/26
LMAO they kept the prices high to try to claw back the money...
comical rebellious love of her life
  04/07/26
Not flame. https://www.pepsico.com/newsroom/press-release...
pale space goyim
  04/07/26
...
slippery electric piazza windowlicker
  04/07/26
...
gaped persian
  04/07/26
wtf
snowy hall bbw
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
...
carnelian tattoo
  04/07/26
Doritos are absolutely satanic. What the fuck kind of "...
Violet slimy parlour
  04/07/26
Chinese takeout food. Doritos are worse tho because at least...
Charismatic trailer park
  04/07/26
...
Internet-worthy contagious old irish cottage ape
  04/07/26
???
boyish dopamine private investor
  04/07/26
? a bag of Doritos from the gas station is like 230 calorie...
sickened fragrant macaca
  04/07/26
My mixed son loves cool ranch doritos and we buy him the &qu...
chilmata
  04/12/26
*opens story about mindless corporate greed* *14 1990s era ...
,,...,..,.......,..,......,.......,..,.,,
  04/12/26


Poast new message in this thread



Reply Favorite

Date: April 7th, 2026 1:42 PM
Author: pale space goyim

https://www.detroitnews.com/story/business/2026/04/07/doritos-at-7-a-bag-ended-up-costing-pepsico-billions/89497462007/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800547)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: snowy hall bbw

why tf do u have a paid subscription to the detroit news

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800549)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: pale space goyim

I don't, that's weird, it came up for free for me the first time, now its paywalled.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800553)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: pale space goyim

https://nypost.com/2026/04/07/business/how-7-doritos-triggered-a-billion-dollar-disaster-for-pepsico/

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800556)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Charismatic trailer park

Don't be mean to the 2nd best newspaper in the Paris of the west

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802061)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802092)



Reply Favorite

Date: April 7th, 2026 1:43 PM
Author: awkward trust fund dragon

As a true baller, I don't even check the price before I buy a bag of doritos.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800552)



Reply Favorite

Date: April 7th, 2026 1:50 PM
Author: snowy hall bbw

weird i was wondering who tf buys this shit to begin with

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800566)



Reply Favorite

Date: April 7th, 2026 1:44 PM
Author: Exhilarant light travel guidebook

rofl i just bought a dorittos bag in india and it was like .33 cents



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800555)



Reply Favorite

Date: April 7th, 2026 1:45 PM
Author: exciting lilac lodge hunting ground

PepsiCo expected the luxury prole dry snack space to expand

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800557)



Reply Favorite

Date: April 7th, 2026 1:49 PM
Author: gaped persian

When I was in 5th grade our little league team won the championship so we rented out a water park and they had like infinite bags of doritos for us, we were throwing them into each others mouths. One kid crushed an entire bag of cool ranch into dust and then poured it into his mouth and ate the whole bag that way. Felt like a Roman emperor. Probably cost like $200 bucks for the whole day back then now that would be thousands of dollars in chips alone

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800563)



Reply Favorite

Date: April 7th, 2026 2:25 PM
Author: Sadistic self-absorbed heaven



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800687)



Reply Favorite

Date: April 7th, 2026 4:00 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801017)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: slippery electric piazza windowlicker



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801853)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802047)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Big Insane School Cafeteria

thousands of dollars in chips: comped

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802295)



Reply Favorite

Date: April 7th, 2026 9:17 PM
Author: Internet-worthy contagious old irish cottage ape

Okay, I lol’d

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802301)



Reply Favorite

Date: April 7th, 2026 1:52 PM
Author: gaped persian

It was all just ethnic people buying these with SNAP huh? Haven't seen a normal middle class white eat doritos in 20+ years. Biden allowed 20 million new Doritos customers into the USA unvetted

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800574)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Nofapping topaz dilemma

I like dorito and have a small bag occasionally (i'm white).

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800721)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Internet-worthy contagious old irish cottage ape

(i'm white) tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801016)



Reply Favorite

Date: April 7th, 2026 1:54 PM
Author: gaped persian

"As of March, Amar Singh, its owner, said he hadn’t yet noticed an increase in sales. There, a large bag of Ruffles was selling for $5.49, down 80 cents."

Ruffles are disgusting, so greasy you're just eating crunchy canola oil. Apex tier goysnack

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800581)



Reply Favorite

Date: April 7th, 2026 2:27 PM
Author: Sadistic self-absorbed heaven

They're fantastic with french onion dip.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800691)



Reply Favorite

Date: April 7th, 2026 1:58 PM
Author: Cracking Onyx Main People

At my supermarket recently there was a sign that said Doritos New Low Price and it was like $5.50 or $6. How the hell is that a low price? I guess it is relatively now.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800594)



Reply Favorite

Date: April 7th, 2026 2:01 PM
Author: gaped persian

Thats crazy it feels like $2-3 should be the price for this shit. They probably still have insane margins at that level. You can still get those yellow corn mexican chips for like $2

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800600)



Reply Favorite

Date: April 7th, 2026 2:04 PM
Author: pale space goyim

I was a little surprised to see that Wal-Mart executives are actually having meetings with Pepsi executives about cutting their prices and then Pepsi, rather than saying, yeah, $7 is kind of high, doubles down, Wal-Mart decreases their shelf space which, you would think, would maybe have an impact. Nope. Fuck Pepsi. They deserve to burn.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800603)



Reply Favorite

Date: April 7th, 2026 2:07 PM
Author: gaped persian



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800612)



Reply Favorite

Date: April 7th, 2026 2:18 PM
Author: Exhilarant light travel guidebook

pepsi had indian pajeeta ceo for years and she kept prices fair

now birdshit beaner ceo and he slap

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800658)



Reply Favorite

Date: April 7th, 2026 3:56 PM
Author: At-the-ready roommate



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801002)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801011)



Reply Favorite

Date: April 7th, 2026 8:15 PM
Author: lavender massive whorehouse

My friend's dad banged her, used to talk about it all the time

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802045)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Internet-worthy contagious old irish cottage ape

Buddy of mine hooking up with tbf tp, tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802048)



Reply Favorite

Date: April 7th, 2026 2:20 PM
Author: Cracking Onyx Main People

Exactly. It’s corn, oil, salt, and various flavorings. Doritos should only cost maybe a dollar more than plain $2 corn chips. Greedy motherfuckers, I hope they killed their brand for good.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800675)



Reply Favorite

Date: April 7th, 2026 2:46 PM
Author: pale space goyim



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800761)



Reply Favorite

Date: April 7th, 2026 2:28 PM
Author: sickened fragrant macaca

it's because SNAP & EBT no longer pay for Doritos

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800695)



Reply Favorite

Date: April 7th, 2026 2:37 PM
Author: Nofapping topaz dilemma

.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800722)



Reply Favorite

Date: April 7th, 2026 2:54 PM
Author: splenetic resort

Cr. Article is propaganda

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800797)



Reply Favorite

Date: April 7th, 2026 3:58 PM
Author: Purple queen of the night



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801010)



Reply Favorite

Date: April 7th, 2026 2:43 PM
Author: High-end Diverse Rehab Background Story

Work hard, put dorito on table and what he do? He price hike

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800746)



Reply Favorite

Date: April 7th, 2026 3:22 PM
Author: gaped persian



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800884)



Reply Favorite

Date: April 7th, 2026 3:31 PM
Author: pale space goyim



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800914)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801014)



Reply Favorite

Date: April 8th, 2026 4:17 PM
Author: concupiscible range striped hyena



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49804628)



Reply Favorite

Date: April 7th, 2026 3:23 PM
Author: gaped persian

One of the best Dorito threads on xo in years. Can't wait for doodikoff to weigh in.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49800886)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: slippery electric piazza windowlicker



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801855)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802049)



Reply Favorite

Date: April 7th, 2026 10:16 PM
Author: boyish dopamine private investor

Amazing article and thread, and good news

Doritos are my favorite food on earth and that is not flame. I always have 4-6 bags of Doritos in my pantry - in fact right now I have five and just opened one this evening. Love them

3/4 of the time nacho cheese, 1/4 of the time cool ranch.

Yeah $7 a bag is shitty and I’ve posted about that for years. I still buy them but proles won’t.

I usually buy their “4 for $10’ deals and buy like 8 bags for $20

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802506)



Reply Favorite

Date: April 8th, 2026 12:42 PM
Author: gaped persian

180

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49803811)



Reply Favorite

Date: April 8th, 2026 3:37 PM
Author: slippery electric piazza windowlicker



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49804531)



Reply Favorite

Date: April 8th, 2026 2:33 PM
Author: Cracking Onyx Main People

I respect your Doritos knowledge but Sweet Spicy Chili blows away nacho cheese and cool ranch. I don’t know why anyone would ever have any other flavor if SSC is available.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49804269)



Reply Favorite

Date: April 8th, 2026 2:35 PM
Author: Nofapping topaz dilemma

WRONG. Salsa Verde is clearly the GOAT POTUS of dorito.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49804279)



Reply Favorite

Date: April 8th, 2026 2:37 PM
Author: Cracking Onyx Main People

I don’t think I’ve ever even seen those. I’ll be looking for them now. I am highly doubtful anything can supplant SSC though.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49804284)



Reply Favorite

Date: April 7th, 2026 3:59 PM
Author: Purple queen of the night

SNAP Doritos as Moral Hazard No Longer tp

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801015)



Reply Favorite

Date: April 7th, 2026 5:37 PM
Author: comical rebellious love of her life

LMAO they kept the prices high to try to claw back the money they spent opening a new fast-casual restaurant chain: "Lay's." 180 not flame

---------

>>>>At PepsiCo’s headquarters in New York, Laguarta’s mind was on other priorities too. Americans were increasingly choosing healthier options. Laguarta pushed the company to lean harder into more protein and fiber-rich foods, which tend to cost even more than chips. He was also working on opening a Lay’s-branded restaurant in Spain.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801454)



Reply Favorite

Date: April 7th, 2026 5:50 PM
Author: pale space goyim

Not flame.

https://www.pepsico.com/newsroom/press-releases/2026/pepsico-launches-pilla-tortilla-the-first-ever-lays-restaurant-opening-in-spain

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801482)



Reply Favorite

Date: April 7th, 2026 7:18 PM
Author: slippery electric piazza windowlicker



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801851)



Reply Favorite

Date: April 7th, 2026 7:30 PM
Author: gaped persian



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801899)



Reply Favorite

Date: April 7th, 2026 7:36 PM
Author: snowy hall bbw

wtf

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49801930)



Reply Favorite

Date: April 7th, 2026 8:16 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802051)



Reply Favorite

Date: April 7th, 2026 9:27 PM
Author: carnelian tattoo



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802344)



Reply Favorite

Date: April 7th, 2026 8:19 PM
Author: Violet slimy parlour

Doritos are absolutely satanic. What the fuck kind of "food" can you otherwise eat an entire day's worth of calories and not even feel full?

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802065)



Reply Favorite

Date: April 7th, 2026 8:21 PM
Author: Charismatic trailer park

Chinese takeout food. Doritos are worse tho because at least Chinese takeout is delicious.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802068)



Reply Favorite

Date: April 7th, 2026 8:27 PM
Author: Internet-worthy contagious old irish cottage ape



(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802094)



Reply Favorite

Date: April 7th, 2026 10:18 PM
Author: boyish dopamine private investor

???

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802512)



Reply Favorite

Date: April 7th, 2026 8:30 PM
Author: sickened fragrant macaca

?

a bag of Doritos from the gas station is like 230 calories

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49802103)



Reply Favorite

Date: April 12th, 2026 12:54 PM
Author: chilmata

My mixed son loves cool ranch doritos and we buy him the "no dye". In Wal-mart yesterday the bag has the price $5.49 stamped on it, but on the wal-mart shelf, the price was slashed to $3.79.

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49812395)



Reply Favorite

Date: April 12th, 2026 1:01 PM
Author: ,,...,..,.......,..,......,.......,..,.,,


*opens story about mindless corporate greed*

*14 1990s era pop-up ads crash web page making it unreadable*

(http://www.autoadmit.com/thread.php?thread_id=5854598&forum_id=2:#49812400)