They copy it because Fortnite worked. It worked loudly. It worked publicly. It worked without asking permission. So they trace the outline like schoolchildren with a dull pencil. Same stance. Same colors. Same grin. Same empty word for a name.

Fortnite

Warzone

Concord

Highguard

Hunt

Finals

Splitgate

Spellbreak

They do not name games anymore. They issue words.

Short words. Blunt words. Words that do not bleed. Words that fit on a badge and do not ask questions. Words that sound fine shouted into a headset by a man who will forget them tomorrow.

This is not restraint. It is fear.

Once, a title carried weight. It told you where you were going and what it might cost. Now it is a clean surface. Smooth. Empty. Easy to erase. The word must offend no one. It must promise nothing. It must survive a meeting.

You can hear the room when these names are chosen. No laughter. No argument. Only nods. The safest word wins because it cannot be wrong. Because it cannot be blamed. Because it means nothing.

These games are built the same way. Same tools. Same look. Same curve of reward. Same dead eyes behind bright colors. The name matches the work. Efficient. Replaceable. Gone by winter.

They call this professionalism. It is not. It is surrender.

To name something well you must care. To care you must risk. Western studios have decided risk is worse than failure. So they ship silence wrapped in polish and call it a product.

Two clean beats. A hard stop. Nothing left behind. It is a good way to sell. It is a bad way to make anything worth remembering.

(http://www.autoadmit.com/thread.php?thread_id=5829268&forum_id=2#49636419)