Hatepedia was produced by the Online Hate Research and Education Project, which is an initiative of The Toronto Holocaust Museum

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The Proud Boys are a neofascist men’s group started in the United States by Canadian far-right activist Gavin McInnes. Several Canadian chapters of the Proud Boys operated until late 2020, when the possibility of the Proud Boys becoming a designated terrorist group became a point of national conversation. At the time, some Canadian members had already left in favour of accelerationist neo-Nazi group. In 2022, it was reported that Canadian former Proud Boys were behind a large neo-Nazi propaganda network.

Proud Boys espouse Islamophobia, antisemitism, racism, xenophobia, and extreme anti-2SLGBTQA+ rhetoric and are best known for their roles in violent actions, often playing the roles of enforcers of far-right politics. The Proud Boys appropriated several symbols that are not explicitly fascist, including their use of black and yellow polo shirts as uniforms.

Despite well-documented evidence, the group often attempts to cloud its agenda by discussing members’ activities with each other, rather than attacks on target groups, and emphasizing the group’s role as a “drinking club”.

(http://www.autoadmit.com/thread.php?thread_id=5820909&forum_id=2#49582694)

A meme referencing the Day of the Rope that originated on 4chan, where “leaf” is slang for a Canadian user. Day of the Rake memes are an ironic call for violence against Canadians, often invoking imagery of leaves being burned or scattered.

(http://www.autoadmit.com/thread.php?thread_id=5820909&forum_id=2#49582697)

Gigachad is a meme character based on a series of heavily modified greyscale photographs by Russian photographer Krista Sudmalis. Similar to Yes Chad, Gigachad is used to express support or praise for one’s politics or actions in some hateful memes. The Gigachad is also used in non-hateful contexts to satirize an “optimized”, or efficient and productive person.

The character often personifies a extreme perception of traditional masculinity. For example, within incel communities Gigachad can be used to represent genetic superiority and desirability. White supremacists sometimes use Gigachad as an avatar for themselves, their movement, or white men more generally.

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(http://www.autoadmit.com/thread.php?thread_id=5820909&forum_id=2#49582698)

Also known as: Bowl Patrol

Mass killer Dylann Roof’s bowl haircut is a meme in white supremacist

spaces, where self-professed fans of the terrorist semi-seriously refer

to themselves as the “Bowl Patrol” in reference to his hair cut. Many

memes referring to white supremacist mass killer Dylann Roof forego

the use of his likeness, which could potentially get their posts taken

down, and instead references to his hair cut as a coy reference.

Brainlet

Brainlet is a series of wojak images depicting a character with a small

brain, which either protrudes from their face, or has been smashed in.

The meme is often used to mock people who express differents points

of view than those of the poster, in particular in the context of political

discussions. Its use is also sometimes used to mock and dehumanized

people with intellectual disabilities.

Clown World

Clown World” is a term used to satirize modern day society. It was

popularized in spaces adjacent to the alt-right, who used it to espouse

nihilism and disdain towards the world around them, particularly in

the face of social progress. Clown world is often referenced alongside

the Honkler, a smiling version of Pepe the Frog who espouses outright

bigotry and white nationalist sentiments while dressed like a clown.

In 2019 Reddit banned multiple Clown World-themed subreddits for

“encouraging and glorifying violence”.

Coomer

Coomer is a Wojak character, depicted as withered and sickly due to

an unhealthy addiction to pornography. Though usage of this meme

is not strictly hateful, it is often used as part of anti-masturbation and

anti-pornography arguments by white nationalists and groups like the

Proud Boys, as well as in the context of antisemitic conspiracy theories

involving Jewish control of the pornography industry.

It's OK to be White

A seemingly innoccuous term that is used as a dogwhistle to convey

white nationalist sentiments. The phrase invokes the trope that “white”

identity is under attack and requires a unified response. It is popular in a

variety of white nationalist propaganda

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NPC (Non-Playable Character) memes emerged in 2016 on 4Chan. In video games, an NPC is a character that the player interacts with, but cannot play as. NPCs often have limited vocabularies, and exist for the main character to interact with and forward their story. Calling someone an NPCs is an insult used to dehumanize people by representing them as unimportant, irrelevant, and unoriginal. In hate speech, this intentionally dehumanizes the target. In far-right online spaces, NPCs are used to depict people who embrace progressive political beliefs or those uninitiated into online culture.

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(http://www.autoadmit.com/thread.php?thread_id=5820909&forum_id=2#49582701)

Also appears as: Nu-Male Mouth or Cuckface

Soyjak is a version of a Wojak meme, often used to mock participants in niche subcultures. In far-right hate memes, soyjaks represent men that are portrayed as less masculine than they are, including “soyboys” and “white knights”. In the collection of websites, blogs, and forums promoting toxic masculinity and misogyny known as the manosphere, this often means “beta” or “omega” males, who they believe are inferior to “alpha” and “sigma” males.

Soyjaks, along with the “soy boy” stereotype they represent in web comics, are a fictitious and theoretical lower class of men. Rather than traditionally masculine tropes like “Chads,” soy boys are often negatively associated with femininity, homosexuality, and gender fluidity. In far-right online spaces the caricature is used to represent the emotional expression of men made to be emasculated. There are variations of the Soyjak meme with different facial expressions, such as variations of an open-mouthed smile known as “soy face.”

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